Master of Business Administration with a Concentration in Marketing Online
Gain a thorough understanding of analytics-based marketing strategies to achieve real-time success in a rapidly changing, omnichannel business environment.
Apply by:
2/24/25
Start class:
3/10/25
Program Overview
Take a look at BGSU’s Online MBA – Marketing
The Online MBA in marketing program from Bowling Green State University combines innovation and analytics that transform you into a strategic brand marketer who brings added value to any organization. Learn how to use customer analytics to create data-based marketing programs effective in today’s multichannel, diverse environment and gain familiarity with the latest digital platforms.
This AACSB-accredited program teaches real-world strategies in MBA marketing courses taught by faculty who lead cutting-edge research. This innovative master's in marketing program includes certifications in Google Ads and Google Analytics and enables you to earn a prestigious BGSU MBA degree in a convenient online format with the flexibility to accommodate the schedules of working professionals.
Graduates of this Online MBA program will be able to:
- Understand basic concepts and theories of consumer behavior, including real-world marketing problems and challenges
- Apply theories and tactics of digital marketing strategies from a managerial perspective
- Collect and interpret customer data to facilitate marketing decision-making
- Understand the fundamentals of strategic brand management
- Utilize information analysis to make effective business decisions
- Develop critical leadership skills to direct an organization, team or business unit
- Understand basic concepts and theories of consumer behavior, including real-world marketing problems and challenges
- Apply theories and tactics of digital marketing strategies from a managerial perspective
- Collect and interpret customer data to facilitate marketing decision-making
- Understand the fundamentals of strategic brand management
- Utilize information analysis to make effective business decisions
- Develop critical leadership skills to direct an organization, team or business unit
Career Opportunities After a Marketing MBA:
- Customer Relationship Manager
- Brand Manager
- Corporate Communications Head
- Corporate Sales
- Digital Marketing Manager
- Product Manager
- Marketing Manager
- Customer Relationship Manager
- Brand Manager
- Corporate Communications Head
- Corporate Sales
- Digital Marketing Manager
- Product Manager
- Marketing Manager
Also available:
BGSU offers a variety of specialized MBA concentrations. Check out all of our online MBA programs.
Total Tuition
$17,850*
Duration
as few as 12 months
Credit Hours
30
Accreditation
The Allen W. and Carol M. Schmidthorst College of Business holds dual accreditation in business and accounting from The Association to Advance Collegiate Schools of Business (AACSB International). Dual accreditation is achieved by only 1 percent of business schools worldwide.
Also available:
BGSU offers a variety of specialized MBA concentrations. Check out all of our online MBA programs.
Tuition
Benefit from our budget-friendly tuition
The Online MBA program offers affordable, pay-by-the-course tuition. All fees are included in the total tuition. Tuition and fees are subject to change. Books are sold separately.
Ohio Students
| Program | Per Credit Hour | Per Course | Per Program |
|---|---|---|---|
| MBA - Marketing | $595 | $1,785 | $17,850* |
Out-of-state Students
| Program | Per Credit Hour | Per Course | Per Program |
|---|---|---|---|
| MBA - Marketing | $606 | $1,818 | $18,180* |
Tuition Breakdown:
Total Tuition
$17,850*
Per Credit Hour
$595
Calendar
Jot down these dates and deadlines
BGSU online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year. Get started today!
| Term | Start Date | Course End Date | Application Deadline | Document Deadline | Registration Deadline |
|---|---|---|---|---|---|
| Spring 1 | 1/13/25 | 2/28/25 | 12/20/24 | 1/1/25 | 1/10/25 |
| Spring 2 | 3/10/25 | 4/25/25 | 2/24/25 | 2/26/25 | 3/7/25 |
| Summer 1 | 5/19/25 | 6/27/25 | 5/5/25 | 5/7/25 | 5/16/25 |
Now Enrolling:
Next Apply Date
2/24/25
Start Class
3/10/25
Ready to take the next step toward earning your online degree?
Admissions
Get ready to apply for your Online MBA – Marketing
At BGSU, we’ve streamlined the admissions process to help you get started quickly and easily. Please read the requirements for the Online MBA, including what additional materials you need and where you should send them. The requirements include:
Admission Requirements:
- 3 years of work experience
- Undergraduate degree from an accredited university
- GPA of 2.75 or higher
- 3 professional references through online application
- There is no application fee for domestic or international applicants
You must meet the following requirements for admission to the Online MBA program.
- There is no application fee for domestic or international applicants
- Bachelor's degree from an accredited university, with a minimum 2.75 overall GPA
- Three years of professional work experience (including military experience)
- Three professional references (through online application process)
- Professional resume detailing educational and work experience
- No GMAT required
- Scanned copies of official or unofficial transcripts from all institutions attended. Upon admission, final official or notarized copies of transcripts from all institutions where degrees were earned and diplomas from international institutions must be submitted.
- Applicants without a business undergraduate degree must take three corequisite foundation courses
Official transcripts, test scores and other documents should be sent from the granting institutions to:
Graduate College200 University Hall
Bowling Green State University
Bowling Green, OH 43403
Courses
See what you’ll study in the Online MBA – Marketing program
For the Online MBA with a Concentration in Marketing, you must complete 15 credit hours of core courses, 12 credit hours of electives, and a capstone course. If you do not hold an undergraduate degree in business, then you must take an additional 9 hours of corequisite foundation courses (these can be taken concurrently with MBA core courses).
Students who do not hold an undergraduate degree in business must take the following courses, which can be completed as corequisites. Foundation course offerings vary throughout the year. The Coordinator for the Online MBA Program can assist with mapping out a plan of study.
MBA 6000: Financial Accounting and Analysis
Duration: 7 Weeks weeks
Credit Hours: 3
Addresses financial accounting concepts and development of financial statements. Emphasis is placed on the effect of business processes on the reported financial statements of an organization and on the usage of financial information in the management and analysis of business operations.
STAT 6010: Statistics for Managerial Decisions
Duration: 7 Weeks weeks
Credit Hours: 3
Fundamental statistical concepts and important statistical techniques will be introduced. Topics to be covered include exploratory data analysis, confidence interval estimation, hypothesis testing, regression analysis of variance, and contingency tables.
ECON 6000: Behavior of the Firm in a Global Environment
Duration: 7 Weeks weeks
Credit Hours: 3
A fundamental understanding and application of those economic principles that are relevant to contemporary business decision-making. Special emphasis is given to the global environment now facing business operations of all sizes. Topics include marginal analysis, market structure, competitive strategy and public policy issues.
Core Courses are scheduled to be offered all six sessions. Class availability is subject to change.
MBA 6030: Managerial Accounting
Duration: 7 Weeks weeks
Credit Hours: 3
Applies accounting to the decision-making, planning, and control processes of management. Emphasizes the nature, use, and reliability of accounting data for decision-making. Prerequisite: MBA students only or with permission of Graduate Programs in Business.
MBA 6050: Marketing Management and Strategy
Duration: 7 Weeks weeks
Credit Hours: 3
Relevant theory and practice as relevant to principles, analysis, and planning for developing market strategy.
MBA 6060: Financial Management in a Global Environment
Duration: 7 Weeks weeks
Credit Hours: 3
Applies financial modeling and decision making and addresses the acquisition and allocation of funds for non-financial firms in a global environment. Topics include financial tools, valuation, risk and return, multinational cost of capital and capital budgeting, financial planning, value-based management, global resource of long-term and sort-term funds, capital structure and dividend policy, mergers and acquisitions, and risk management. Prerequisite: MBA 6000 or MBA 6030.
MBA 6040: Supply Chain Management
Duration: 7 Weeks weeks
Credit Hours: 3
Focuses on how supply chains create value for organizations, their suppliers and customers. Explores supply, operations, and logistics processes and how these processes are integrated with other functions within the firm and across organizations. Examines supply chain strategy; product, process, and service design; quality and lean; planning, control, and measurement systems; and ethical and environmental decisions. Prerequisite: STAT 6010.
MBA 6070: Business Ethics, Law and Communication
Duration: 7 Weeks weeks
Credit Hours: 3
Examines issues relating to law and ethics that impact the business enterprise, including product liability, contract issues, intellectual property, privacy, agency, officer and director liability, employment discrimination, bribery, and the social responsibility of business. A case approach is emphasized. This course assesses oral and written business communication skills.
Elective course offerings vary throughout the year. The Coordinator for the Online MBA Program can assist with mapping out a plan of study. Students can take any four MBA electives from the following:
MBA 6080: Leading for Organizational Success
Duration: 7 Weeks weeks
Credit Hours: 3
Understanding the effective functioning of individuals, groups and teams in organizations. Emphasizes application of behavioral science knowledge to major organizational issues such as
performance, decision making, communication, conflict, and leadership. Employs a cross-cultural perspective.
MBA 5510: Investment Analysis and Management
Duration: 7 Weeks weeks
Credit Hours: 3
Appraisal of investment risks of specific securities; valuation and suitability of specific securities for investment. Management of fixed-income and equity portfolios emphasizing the role that options and futures play in managing securities portfolios.
MBA 6010: Quantitative Analysis for Managers
Duration: 7 Weeks weeks
Credit Hours: 3
Provides MBA students with the opportunity to develop analytical skills through the application of quantitative models to managerial problems. Students will learn to design analyses in the context of practical business situations and use the results to support managerial decision-making. Prerequisite: STAT 6010; for MBA students only or with permission of Graduate Programs in Business.
MBA 6020: Information Technology for Managers
Duration: 7 Weeks weeks
Credit Hours: 3
Surveys various topics in information systems. The purpose is to develop an understanding of key information technologies and the role of IT in organizations. Focuses on empowering managers with the knowledge of IT necessary to use technology effectively in their organizations.
MBA 5530: International Financial Management
Duration: 7 Weeks weeks
Credit Hours: 3
Extends financial management to the international arena with emphasis on the financial strategies of multinational corporations. Topics include foreign exchange markets, currency futures and options markets, swaps, international securities markets, managing and hedging security risk, multinational financing strategies and capital budgeting, and international portfolio management.
ACCT 6230: Financial Accounting and Analysis II
Duration: 7 Weeks weeks
Credit Hours: 3
This is the second course in financial accounting. It reinforces topics from the previous course and examines more advanced accounting topics than those included in the first financial accounting course. Topics include investments, contingent liabilities, long term debt, leases, pensions, the equity section, earnings per share, income taxes and the statement of cash flows. Each section is independent of previous topics
MKT 6100: Consumer Behavior
Duration: 7 Weeks weeks
Credit Hours: 3
A multidisciplinary introduction to the basic concepts and theories of consumer behavior. It reviews the knowledge gained from various social sciences in the field of consumer behavior. Emphasis will be given to the underlying factors that influence, and processes that comprise, consumer acquisition, consumption, and disposition of products, services, and ideas. Prerequisites: MBA 6050.
MKT 6200: Digital Marketing Strategy & Tactics
Duration: 7 Weeks weeks
Credit Hours: 3
A theoretical and practical understanding of digital marketing strategy and tactics from a managerial perspective. Topics including digital advertising, social media, search marketing, content marketing, email marketing, digital analytics, and online consumer behavior are covered and employed through case analysis and experiential application. Prerequisites: MBA 6050.
ACCT 5510: Auditing
Duration: 7 Weeks weeks
Credit Hours: 3
Auditing principles and procedures for independent verification of financial records and reviews of operations as used by internal auditors and public accountants. Nature of audit evidence, evaluation of internal controls, statistical sampling, computer auditing.
SCM 6010: Category Management and Strategic Sourcing
Duration: 7 Weeks weeks
Credit Hours: 3
This course examines the strategic role of supply management within organizations. Topics covered include developing and implementing category plans, developing sourcing strategies, identifying, evaluating, and negotiating with suppliers to establish contracts, administering contracts, and managing supplier relationships. The importance of ethics and sustainability in global supply management and how digital technologies are changing supply chain processes are explored. Approved for distance learning.
MKT 6300: Customer Insights & Analysis
Duration: 7 Weeks weeks
Credit Hours: 3
An introduction to various marketing research techniques to collect and analyze customer information to help marketing decision-making. The skills and tools taught in this course will help students better understand and predict customer behavior. Topics include, but are not limited to, research design, exploratory research, descriptive research, causal research, questionnaire design, sampling design, data preparation, methods of data analysis, and interpretation and presentation of marketing research results. Prerequisites: MBA 6050, STAT 6010.
SCM 6030: Strategic Project Management For Supply Chain Change
Duration: 7 Weeks weeks
Credit Hours: 3
Projects are key drivers of change in today’s supply chains because they link strategy, execution, and capabilities. Effective supply chain leaders must be competent project managers. This course presents the foundations of project management and introduces students to the world of real-life supply chain project challenges. Course topics include key issues when managing projects in supply chains: strategy, project selection, structure and culture, project plans, managing risk, scheduling resources, reducing project duration, leading and managing teams, supply chain change management, performance management and evaluation and current topics in supply chain project management. Approved for distance learning.
MKT 6400: Branding
Duration: 7 Weeks weeks
Credit Hours: 3
Introduces the basics of strategic brand management. Topics include the meanings of brand and branding, products versus brands, brand elements and associations, components and processes of a brand strategy, new brands, digital brands, brand architecture, measures of brand performance, and time and place contingencies in branding. Emphasis is on application of branding concepts and theories to draw practical conclusions through case studies and projects. Prerequisites: MBA 6050.
The Capstone Course is scheduled to be offered all six sessions. Class availability is subject to change.
MBA 6090: Strategy Design And Implementation
Duration: 7 Weeks weeks
Credit Hours: 3
Examines competitive and corporate strategies from the general manager’s perspectives. Topics include analysis of strategic mission and objectives, environmental and industry dynamics, development of internal resources and capabilities, and sources of competitive advantage in a changing global environment. Evaluates appropriate competitive and corporate strategic alternatives. Emphasizes the development of coherent strategies for implementation, including integrating functional areas and mobilizing all aspects of an organization to achieve and sustain competitive advantage. Designed to be taken near end of program.
BGSU is ranked first among public universities in Ohio for boosting former students’ earnings 10 years after college by The Economist magazine.
*Does not include foundation courses